The url or domain name of your online
home business is an important place for your main keyword,
but more often than not those just starting an online
home business are not aware of this until after they
have registered their domain name and started marketing
their home business, but you can always register a sub-domain
name with your chosen keyword included.
There are many other ways to optimize a web site
for the search engines.
The meta tags are part of the behind-the-scenes
source code on your webpage that give information to
the search engine robots enabling them to index your
online home business website properly.
The title meta tag is what will
show up in the search engine results as the title of
your website and so it is one of the best ways to appeal
to both search engines and potential website visitors.
Add your main keywords into your title tag being
careful not to stuff it with keywords so that it becomes
meaningless to your potential customers.
Certainly avoid just listing your keywords in
the title tag. You need to aim to
include a short, precise, descriptive piece of text
that accurately describes what your online home business
has to offer.
The description meta tag will usually
show up under the title of your webpage in the search
engine results, which means it is actually an advert
for your website. Ideally this should
contain text that tells the visitor what your online
home business can offer them as well as contain some
keywords. Limit your description
to 250 characters including spaces.
Visitors to your site will find
it helpful if they find headings and subheadings giving
them an idea of what your site is about and by adding
keywords to these headings and adding a piece of html
code around the headings will optimize your site for
the search engine robots. The search
engine spiders will see from these headings that the
content of your website reflects the keywords in your
The spiders crawl through your site
looking for text to tell them how to categorize your
site and it pays to make life easy for the spiders.
They check how relevant the content of your site
is to certain search terms, so you need to spread your
keywords strategically throughout the text of your website.
Place top performing keywords at least once or
twice in the first and last paragraphs and mention them
once in the body of your content. Use variations of
your keywords instead of repeating the same keyword
over and over again. Use strong tags
to target phrases also. Do not over use bold / strong
tags, use once or twice on each page.
Ideally, it is best to optimize
your web page for two or three keywords at most.
If you want to optimize your website for more
keywords or if your website if offering a variety of
products or services then rather create a separate web
page for each product or service and optimize each page
for related keywords. This way will
ensure that a potential customer who clicked on a certain
advert or link is taken straight to the page relative
to their search, rather than to a home page where they
have to look for the actual product they searched for.
By streamlining the sales process makes it easier
for potential customers to make a purchase.
Bear in mind that the search engine
robots can only view text, when they come across images
they will find no information to gather, as the html
code for an image only identifies the location of the
image. You can take advantage of
the opportunity to add keywords by using an alt tag
and title tag for the image. The
alt text on images should describe the image and if
possible these images will be related to your targeted
phrase. The title lets you use alternate keywords without
breaking the flow for visitors.
In the source code of your online
home business website you will probably find images
that make up the design of your site and these also
offer the opportunity to use alt tags to add keywords.
They may already be in your source code so you
need to look for this code after the image location
html alt=”” and you can insert your keywords inside
the inverted commas, be sure to keep them brief and
do not stuff with keywords.
Since search engine robots do not
read punctuation marks such as full stop, commas etc.,
you can use a keyword phrase that runs from the end
of one sentence into the beginning of another.
In other words you do not have to contain your
keyword phrase within a sentence.
Whether you are just starting an
online home business or have had your website for a
while, always follow the golden rule of organic search
engine optimization i.e. Create your online home business
web pages for your users, not search engines. In other
words write a descriptive and convincing html title
that will appeal to your visitors and then make sure
that your keywords appear in the title in order to make
it search engine friendly.
About the Author
Cynthia Minnaar is the owner and webmaster
the internet home business site for ideas to start an
online home business, internet income training, online
home business opportunities and ideas to make an online
home business income. Get your own website setup free
and start making money online. You may publish my article
provided you include the resource box