Resources for Webmasters

Web Marketing Webmaster Elements

Webmaster Blogs
Webmaster Blogs

SEO Blogs
Internet Marketing Blogs
Web Design Blogs

Webmaster Forums
Webmaster Forums

SEO Forums
Internet Marketing Forums
Web Design Forums
Domain Forums

Webmaster Software
Webmaster Software

HTML Editor
RSS Feed Editors
Graphic Software

Webmaster Graphics
Web Graphic Design

Logos
Icons
ClipArt
Photos

DoFollow Lists
Do Follow Lists

DoFollow Forums
DoFollow Blogs
General Do Follow Lists

Webmaster Scripts
Webmaster Scripts

ASP Scripts
DHTML Scripts
Javascripts
PHP Scripts
Webmaster Scripts

Webmaster Tools
Webmaster Tools

Sitemaps
Meta Tag Tools
Link Checking Tools
Code Validation
Domain Tools
Competitive Analysis
Keyword Tools
General Webmaster Tools
Short URLs

Miscellanous Web Resources
Web Resources

Webmaster Templates
Webmaster Tutorials
Selling Websites

Webmaster Articles
Webmaster Articles

Webmaster Articles

Submission Resources
Submission Resources

Submit Press Releases
Social Bookmarking Websites
Wiki List

Web Hosting & Ecommerce
Web Hosting & Ecommerce

Web Hosting
Web Tracking
Ecommerce


Webmaster Resources

Webmaster Articles


Linkbait and Linklove Linkbait and Linklove


Link Strategy
As a webmaster, it is important to develop a link strategy. Unless you have a massive brand with a reputation and following, it is unlikely that the masses will simply saturate your site with deep links. What are deep links? Simply put, deep links are direct links to various sub-pages on a website (example: domain.com/subpage.htm)

Search engines value websites that have numerous incoming links spread over a large number of pages within a domain . In other words, a website that has large number of incoming links to various pages within the website will generally rank better than a website that only has links to a single page.

Incoming links are critical to achieving Internet popularity and search engine ranking. There are two popular ways to achieve a massive amount of incoming links, Link Bait and Link Love.

What is Link Love?
Link Love is all about quality. In order to achieve Link Love you must establish authority and credibility. Link Love is all about being a reputable source, often recipients of link love are the first to post breaking news that is vetted and accurate. Bloggers, webmasters and publishers reward sources they genuinely enjoy with link love.

Link Bait is often considered the evil step sister of Link Love.

What is Link Bait?
Link Bait is a hook. It is unique or even controversial content. Common sources of Link Bait include humorous items, accusations, controversy, or even implications. Link Bait is similar to 'shock and awe'; people cannot help but link because they are so intrigued (for good or bad). Link Bait often walks the line between acceptable and unacceptable.

Both Link Bait and Link Love generally result in numerous deep links, as bloggers tend to link to directly to specific articles or issues that are raised.

Not all of us are feeling the Link Love and many are not gutsy enough to use link bait with jaw dropping headlines, so what are some simple ways to garner deep links?

Give Aways
Everyone loves 'free'. Determine what is of value to your website visitors and figure out how you can provide it free of charge. "Free", could be anything, an online calculator, a glossary of industry terms, software, information, statistics or web space. It is best that the free item relate to the content on the website.

Be Different
Do not be afraid to step outside of your comfort zone. Being different or unique attracts attention and links. Step outside the box, be innovative and different with your design, product, or service.

Contribute
Often non-profits will provide links to companies that have assisted them. Contributions do not necessarily need to be financial they can be in the form of free services or products.

Befriend Industry Authorities
Get to know the bloggers and journalists in your space, provide them quality content, previews of releases or other industry information that would be of interest to their readers. Nothing beats quality information.

Participate
Participate in industry forums and newsgroups. Post constructive well formed posts and link back to your websites sub-pages on your site as part of your signature.

Regardless of whether you use Link Love or Link Bait, develop a plan to solicit deep links throughout your website use these tips to improve the quality and quantity of your incoming links.

About the Author:
Sharon Housley manages marketing for FeedForAll Feed Editor software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.

 

 

 

 

Web Design Elements
Themed CD collections containing web templates, stock photos and logos for designers.


Create RSS Feeds
Software for webmasters to create and edit RSS feeds and podcasts.


Web Templates Web Templates
Collection of HTML web templates and CSS files for webmasters.


Webmaster Resources

Copyright 2008-2012 All Rights Reserved
http://www.webmaster-elements.com