Not all web marketing needs to cost money.
Aside from website submissions, there are a number of
things that web marketers can do that are free, though
they may be rather time-consuming. Other marketing tactics
are relatively inexpensive, and are often well worth
Follow these basic steps to market your
website and business.
1. Sign It
Include your website URL as part of your "signature"
in any online forum and newsgroup posts. It is not uncommon
for someone who appreciates the comments to click through
to the websites found in the signatures of forum posts.
This will not only increase link popularity, but will
help establish your industry knowledge. It goes without
saying that URLs should also be included in email signatures.
2. Utilize Social Bookmarking
There are a number of social bookmarking websites,
where the collective users select the materials that
they determine to be popular. If you have created resources
that are worthy, be sure to bookmark them in the social
bookmarking networks. List of Social
Bookmarking Websites .
3. Niche Networking
Network with key players in niche markets. Schmoozing
with authorities in niche markets can often pay big
dividends. Learn the "Who's Who" in any given niche
Goodwill goes a long way. Donate a percentage of sales
to a non-profit organization or charity. If revenue
is an issue, consider donating products or services
to fund-raising auctions or other fund-raising efforts.
Donations will often reach an audience outside the parameters
of your normal market, and will show that you care...
and aside from all that, your donations will actually
benefit the organization or charity.
5. Answers / Askville
Use Yahoo Answers and Amazon's Askville to answer questions.
The more answers that are endorsed, the more your advice
will be valued. Provide genuine, honest answers and
build your reputation. It appears that many "top" answers
appear high in Yahoo search results, and Yahoo Answers
captures a lot of long-tail traffic.
Spend the time it takes to properly optimize your website
for the search engines. This is not an area to cut corners
or skimp on. Proper search engine optimization, while
an ongoing process and very time-consuming, can pay
big dividends and will often result in long-term search
There are a number of free classified listing services.
Add your products or services to any free classified
listings that might be relevant.
8. Recommend It
Add a "Recommend To A Friend" script to the product
pages on your website. Nothing beats a referral from
a friend. Leverage viral marketing by providing your
website visitors with the tools to easily spread the
word for you.
9. Blog / RSS / Podcasting
Generate your own publicity using a blog, RSS feed,
podcast, or video cast. Use these alternate communication
channels to expand your audience. 10. Related Content
Site Develop a content website that contains related
information and materials. Content sites are often defined
as "authority" websites. Authority websites are often
quick to garner search engine favor and top ranking
for relevant search terms.
Update wiki listings with useful and helpful content.
Good wiki editing will reinforce your reputation and
help educate your audience.
12. Forum Participation
Actively participating in related forums will generate
goodwill and increase your brand reputation. And be
sure to add a company tagline and website link to the
signature of your forum posts.
Marketing efforts need not break the bank
for a fledgling company or struggling small business.
Use the tools available, and build your business through
About the Author:
Sharon Housley manages marketing for FeedForAll RSS
creator software for creating, editing, publishing
RSS feeds and podcasts. In addition Sharon manages marketing
for RecordForAll audio
recording and editing software.